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Prospect

Represents an organizational prospect: a potential company with firmographic data (industry, size, revenue), website, billing address, relationship status (status), link to a canonical account (accountId) when it exists, tags, and owner. Suited to flows that enrich marketing targets or prepare conversion from lead to account.

Full JSON example​

{
  "id": "pro_9Qr3St6Uv0Wx2",
  "channel": "demoipaas",
  "createdAt": "2026-01-05T08:15:00+00:00",
  "updatedAt": "2026-01-29T10:00:00+00:00",
  "type": "organization",
  "companyName": "Beta Industries Srl",
  "legalName": "Beta Industries Società a Responsabilità Limitata",
  "industry": "Logistics",
  "employeeCount": 250,
  "annualRevenue": 12000000,
  "currency": "EUR",
  "website": "https://www.beta-industries.test",
  "billingAddress": {
    "street": "Via Roma 42",
    "city": "Milano",
    "province": "MI",
    "postalCode": "20121",
    "country": "IT"
  },
  "status": "active",
  "accountId": "acc_2Hj5Kl8Mn1Op4",
  "tags": ["target-account"],
  "ownerId": "usr_4Km9NpQr2St5"
}

Remarkable notes​

  • The sample type is organization; other connectors may use person or different types—verify mapping to the destination CRM.
  • annualRevenue and employeeCount are often estimated or from data enrichment; they may be absent in minimal integrations.
  • The billingAddress shape can be extended (e.g. state, line2) per connector requirements.