Skip to main content

Lead

Represents a lead: an inbound contact or request that is not yet qualified or is in nurturing. It includes id, channel, pipeline state (status), origin (source), score, person and company fields, sales owner (ownerId), notes, tags, and an optional customFields object for extensions. Typical for flows that capture contacts from the web, events, or imports and sync them to a CRM.

Full JSON example​

{
  "id": "lead_7aBc2DeF9Gh0",
  "channel": "demoipaas",
  "createdAt": "2026-01-10T09:00:00+00:00",
  "updatedAt": "2026-01-28T14:22:00+00:00",
  "status": "qualified",
  "source": "web_form",
  "score": 72,
  "companyName": "Acme SpA",
  "email": "l.bianchi@acme.test",
  "firstName": "Laura",
  "lastName": "Bianchi",
  "phone": "+39 02 12345678",
  "jobTitle": "Responsabile acquisti",
  "ownerId": "usr_4Km9NpQr2St5",
  "notes": "Interessata a demo Q1",
  "tags": ["b2b", "manufacturing"],
  "customFields": {
    "campaignId": "camp_winter2026"
  }
}

Remarkable notes​

  • Identifiers (id, ownerId, values in customFields) are illustrative; in production they follow the connected CRM or connector format.
  • status and source values depend on flow configuration and mapping to the destination.
  • score may be computed by internal rules or supplied by the source system; it is not required for every connector.